GFK - RETAIL PANEL
Created over 70 years ago as the first German market
research entity, with more than 115 subsidiaries, offices and holdings
in a total of 90 countries, the GfK Group is one of the leading companies
at a world level in the area of market research.
We provide information services to clients in the most diverse sectors:
Industry, Retail, Services and Media.
Our information is used in Marketing decision-making.
Being a company with a longstanding tradition, we seek to maintain the
continuity of decades of success in our work.
As a "provider" of knowledge, we want to be in the first place
in all the global markets in which we operate – in the interest
of our clients, our collaborators, the company, our shareholders and the
public in general.
GfK – Retail Panel
A “Retail Panel” means: The study of a constant group of establishments
which participate on a regular basis, providing their information.
Panels” answer to basic marketing questions:
How are the markets behaving in relation to the same period of the previous
What is our behaviour in relation to the market?
What types of products show the highest growth rate?
What is our positioning of prices relative to the competition?
What is our behaviour in the different distribution channels?
How is our price policy affected in relation to sales by our competitors?
»» World service
with common methodologies
The data collection methodology of GfK is standard.
In the most important sectors, GfK has a common focus regarding coding
techniques, data collection and production.
GfK distributes this service all over the world through advanced information
systems, using “Standard” reports.
»» GfK reports reveal
a continuous photograph of the market…
GfK – Retail Panel – Telecommunications
The “Telecommunications Panel” in Mozambique
began in July 2007, with an analysis of the Mobile Telephone and Smartphone
The periodicity of this panel is monthly and covers specialists in telecommunications
and all the other consumer electronic retail channels.